custom-made items that will make you feel like an English lord


Shirts at Turnbull and Asser

71-72 Jermyn Street

If Pablo Picasso and Prince Charles have shopped here, this is probably a good store for mere mortals. At the flagship location in St. James's, you can book a private fitting (and choose from among the thousand types of fabric and dozens of collars and monograms) or opt for the existing pieces.


Hats at Lock and Co

6 St. James´ Street

Fedoras, Panamas, bowlers… All these names are well known to the salespeople working at this 17th-century hat shop. At this store, you get your head shape measured – yes, it makes all the difference – and help from a consultant to choose a hat.


Suits at Gieves and Hawkes

1 Savile Row

Among the customers of this tailor’s shop are Charlie Chaplin, Winston Churchill and several members of the royalty. Located on the elegant Savile Row, where, armed with measuring tapes and gadgets, a tailoring consultant measures your body, shows samples of fabrics, buttons and zippers, and talks with you. The result, of course, is a unique suit.


Watches at Bamford Watch Department

Balfour Mews with South Street

A supplier for such brands as Rolex and Tag Heuer, this company customizes state-of-the-art watches and has its own line. You can have your name engraved and choose the type of band, hands, dial and luminescent indices – you can do a simulation on their website.


Glasses at Tom Davies

54 Sloane Square

The services offered by this shop, which has locations in Chelsea and Knightsbridge, include a conversation: a consultant spends a lot of time with you to learn your tastes and lifestyle. Next, your measurements are sent to the workshop. The final product is engraved with the name of the owner.