can’t-miss tours to explore São Paulo

Essential attractions that translate the history and routine of the city

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Edifício Itália

The building is home to Circolo Italiano, an association created to unite the Italian community, as well as a restaurant and bar on the top floor famous for the view.

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Museu do Futebol

This interactive museum is installed inside Pacaembu Stadium, proof of soccer’s importance in Brazilian history and culture. Admission is free on Tuesdays.

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Avenida Paulista

A symbol of the city, the avenue is home to Trianon Park, Casa das Rosas, the Moreira Salles Institute, and the Museum of Art of São Paulo, designed by Italian architect Lina Bo Bardi and free on Tuesdays.

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Pinacoteca

The oldest museum in the city is located inside Jardim da Luz. It’s no coincidence that the clock at the Estação da Luz train station across the street recalls Big Ben: Englishman Charles Henry Driver was responsible for its construction.

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Ibirapuera Park

This enormous park is a locale for sports, but it also welcomes big events at the auditorium and the Bienal Pavilion, two buildings designed by Oscar Niemeyer.

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Historic City Center

This region is where you’ll find Pateo do Collegio and the São Bento Monastery, which date back to the founding of the city. An excursion in the city center can also include a stop at the Centro Cultural Banco do Brasil and Sé Cathedral.

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Mercado Municipal

Fruits and spices are sold inside this building known for its stained glass windows. Nearby, Rua 25 de Março is famous for its popular shopping, pioneered by Arab immigrants.

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Liberdade

São Paulo has the largest Japanese community in the world, as seen in this neighborhood adorned with lanterns. Karaoke bars, shops, and traditional restaurants are found on every corner.

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Theatro Municipal

Inspired by the Paris Opera, it stands across from Praça Ramos de Azevedo, named after the architect who put up the theater, as well as some of the most famous buildings in the city.