Cuido Mi Destino: the program that drives sustainable tourism in South America

Cuido Mi Destino: the program that drives sustainable tourism in South America

Through this program, we support conservation and social development projects

Leonor Macedo Personal Archive, Getty Images, Shutterstock

In 2019, the Cuido mi Destino program celebrated its 10th anniversary, with an investment of more than US$ 2.6 million. The program focuses on promoting sustainable tourism through conservation and social development projects. This is the most consistent example of LATAM's commitment to comprehensive development (financial, environmental and social) in the regions where the Group operates. It also demonstrates a clear connection between business and corporate citizenship strategies.

For tourism activities to continue to exist, it is instrumental to care for the conservation and restoration of natural and historical-cultural heritage. We have established partnerships with non-governmental organizations and their economic, socio-cultural and environmental development projects in nine communities in Argentina, Chile, Colombia and Peru.

Last year, the program received an investment of US$ 260,000. In 2020, the Galápagos Islands, in Ecuador, are joining the Cuido Mi Destino program. After all, our most important journey is to care for every destination in South America.

Piedra del Águila, Argentina

This small town is located in the province of Neuquén, en route to the tourist centers of the Argentine Andes. In partnership with the association Conciencia, mentors were trained to accompany 25 regional business people. In addition, together with high school students, neighbors and company volunteers, efforts were made to enhance the most iconic tourist spot in the region, the Monumento al Águila, with the construction of a lookout point and production of informative content on conservation of the local wildlife and flora. Currently, the support to entrepreneurs is given through personalized monitoring of their business plans to improve social development.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Villa El Chocón, Argentina

Known as the land of dinosaurs due to fossil remains found there, Villa El Chocón is one of the most visited tourist centers in the province of Neuquén. The project was conducted in partnership with the association Conciencia, which trains local mentors, and with organizations specializing in sustainable tourism, such as the Buena Vida Foundation and the Hoteles más Verdes (Greener Hotels) Association. At the end of 2019, entrepreneurs in the area of tourism started training in order to enhance their projects. The boost of the local economy goes hand in hand with environmental awareness, through the dissemination of content to promote the conservation and preservation of native wildlife and flora.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Huilo Huilo, Chile

The Huilo Huilo Biological Reserve is a private protection area located in the middle of the Patagonian Andes, in southern Chile, where the airline, along with the Huilo Huilo Foundation, has in place conservation and social development programs. The program includes a 360° plan, through education and environmental awareness projects for the two schools in Neltume, training of women artisans and tourist agencies in the village, looking to provide tools for social development. In addition, LATAM is part of the Huemules Project so that this south Andean deer, a national symbol of Chile, will once again inhabit the country's southern forests.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Torres del Paine, Chile

The Torres del Paine National Park, in Chilean Patagonia, is one of the country's most important protected wilderness areas. Together with the entity Tu Mejor Huella, LATAM started the project to rebuild the country's first sustainable trail, currently damaged by weather conditions and by the more than 250,000 tourists who visit the park every year. The initiative relies on the collaboration of passengers, workers and efforts by the public-private sector.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Cocineros que vuelan, Peru

With Cocineros que Vuelan, LATAM looks to contribute, through gastronomy, to the development of sustainable tourism and to improving health in the communities where it operates. The program offers full scholarships to young students from public state schools who dream of becoming chefs, so they can study at the Fundación Pachacutec School of Gastronomy. The institution is one of the most renowned in the country, since it works with the cooks of the restaurants of the award-winning chef Gastón Acurio.

Through this scholarship, LATAM linked gastronomy to the eradication of anemia and malnutrition. Throughout the graduate course, mobile clinics will be implemented in the schools of the scholarships recipients, who will participate in the screening, treatment and training of 1st graders. After two and a half years and, together with a technical degree in gastronomy, LATAM will give the beneficiaries a certificate of eradication of anemia and malnutrition.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Segundo vuelo, Peru

LATAM generates a social and environmental impact by handling the textile waste produced by the replacement of uniforms. The process started with the donation of clothes worn by our employees. The artisans of SISAN, LATAM's partners in the project, designed new products with original patterns of the Pachacamac iconographies using the fabrics of the uniforms. Throughout the process, they were joined by another LATAM partner, the social company Kani, responsible for training the artisans and for product design. Finally, for a greater reach, LATAM brought SISAN in as its supplier and included the products in the LATAM Pass catalog so they could be redeemed by customers, reaching a 360° impact.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Santa Marta, Colombia

Construction of a playroom in Pescaíto, the most iconic district in Santa Marta. In collaboration with the Tras La Perla Foundation and Direct TV, the new space was built with the help of 150 volunteers from ten countries, benefiting more than 1,200 children and young adults.


Cuido Mi Destino: the program that drives sustainable tourism in South America

San Andrés, Colombia

Training in entrepreneurship and sustainable tourism for young adults aged 17-18. In the first phase, 25 young adults from the island were trained.


Cuido Mi Destino: the program that drives sustainable tourism in South America

Bogota, Colombia

Training in entrepreneurship and sustainable tourism for young adults aged 17-18. In the first phase, 25 young adults were trained in a partnership with IDIPRON, Instituto Distrital para la protección de la Niñez y Juventud (District Institute for the Protection of Children and Adolescents).


Cuido Mi Destino: the program that drives sustainable tourism in South America

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