Located in the city of Solidariedad this beach is one of the major centers of Riviera Maya and of the state of Quintana Roo – perhaps for its location, which makes it easier to get to Tulum, for example. It's increasing popularity (since the 80s) have stimulated the opening of super exclusive resorts – with long stretches of white sand bathed by the blue sea of the Caribbean – but also of clubs like Coco Bongo, parks and entertainment complexes, such as Xcaret and Xel-Há. Prior to the arrival of the Spanish, the area was known as Xaman Há (Nothern Waters), from where the mayan left to Cozumel Island for rituals in Ixchel's Sanctuary, goddess of the moon. The crossing is still celebrated in special ceremonies from May to June. If you're looking for a coastal experience, this is your destination.
Read more: what to do in Riviera Maya